A couple of days ago, Major League Baseball unveiled a plan to use the first, second and third bases in 15 major-league ballparks as billboards for the new Spider-Man 2 film, due out in June. After a collective “what in the hell are you thinking?” from most Americans — they have decided to shelve that plan.
Advertising in ballparks is nothing new — it is a tradition so old that it almost seems part of the game. However, there are two aspects of the game that have never been touched, and in my mind, should never be touched — those being the uniform and the field. To do so would be to break the sanctity of the sport itself.
Major League Baseball has rules about pitchers not having “distracting” parts of their uniform (like a bright wristband, for example).
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