I guess that Sidney Woloshin was the closest thing any ad-writer could be to a superstar. Oh, but many have tried, few have even gotten close.
It is with much sadness and regret that I inform you that Sidney Woloshin has died. Yes, the creator of the “You Deserve a Break Today” jingle for McDonalds in the early 70′s has died.
Well, I’m just saddened. Oh, wait, no I’m not. I always hated jingle writers. Jingle writers and mimes. Both tried to foist something on you, that while you might have enjoyed it, it was only for you to give up some hard earned dough. And for what? An invisible box? An intangible feeling of “Oh! I DESERVE A BREAK!”? Right. Well… if you need a jingle writer in Mumbai, India, go here.
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