It would seem, in the grand tradition of WalMartSucks.com, an annoyed Guiness drinker registered a slew of domain names, all with the basic elements of “Guinness Beer Sucks”. And frankly, that hurts. But it’s his perogative, right? Well, apparently not.

Guiness paid their $2000 (I don’t know what that is in punts or pounds), and had them all taken away with the help of the WIPO, the World Intellectual Property Organization.

The link above is the arbitration brief between Guiness and this guy, and he loses because the domain names he registered are “confusingly similar” to Guinness.com (which is currently unavailable, I might add).

Though I love a good black pint, this sort of ticks me off. Idiots are confused by “GuinessSucks.com”, sure… but does that hurt Guinness all that much? I don’t really think so. I value the internet because it puts the average Joe on a level playing field with the corporations… but then this happens.