Ben Wilson

Ben Wilson

curious + creative strategist

Curriculum Vitae + Resumé

In Brief...

In my 20-plus years of digitally-focused agency experience, I've grown from a full-stack developer to strategist to a dynamic, creative, collaborative brand + marketing agency leader.

My passions lie in digging deep, creating and collaborating.

I’ve put this curious combination of analytical + creative skills to work to build agencies, grow teams, lead super-successful projects and create brands that people believe in.

My core strengths are:

Analyzing + Organizing Complex Systems • Action-Focused Research • Data Analysis • Presentation • Creative Concepting + Collab • Brand + Marketing Strategy • Mentoring and Leadership

Download My Resume View Case Studies

Areas of Expertise

Strategy + Analysis

Equal parts listening, testing and planning.

  • research + interviewing
  • goal and priority setting
  • audience-aware communication + visualization
  • extensive brief, audit, proposal + reporting experience
  • persona + audience development

Branding + Marketing

Creating and executing strong, true brands

  • extensive brand creation experience
  • brand execution and expansion
  • strategic marketing + planning
  • conceptual, short- and long-form copywriting
  • high ROAS campaign development

Collaborative Design

Creating user-focused experiences with creatives of all types.

  • leading user-focused website + app design
  • crafting information architecture (ia)
  • informing user interface (ux) design
  • accessibility & user testing


Helping to build teams that work well together

  • comprehensive project management
  • team leadership & mentoring
  • hiring, policy + process
  • new business development

Work History

Director of Strategy, VIA Studio » 2019-Present

In 2019, we founded the Strategy department at VIA Studio, and I became Director. In this role, I am responsible for the work and people of our Strategy discipline. My day-to-day work includes assessing prospective client needs, performing qualitative and quantitative research, crafting creative brand strategy, planning and executing data-driven marketing campaigns, plotting short- and long-term strategies for our clients and working to advance my team members in their careers.

Senior Digital Strategist » 2013-2018

Seeking to expand my skill set and explore the emerging world of digital strategy, I joined VIA Studio in 2013.

Notable Achievements:

Lead Developer, Power Agency » 2003-2013

I joined Power in 2003 as a developer. In that role, I utilized my systems analysis skills to assist project management and new business to specify and create unique digital projects for clients. My ability to listen and communicate made me a critical part of a quickly growing digital team. In 2009 I was promoted to Lead Developer to head the Power team of developers.

Day-to-day, my role included leadership and team management, client interaction, scoping and estimating projects, information design, UX design, strategy and development.

In my leadership rolewith the Power Digital team, I facilitated and managed workflow, designed new processes and developed our in-house talent while developing amazing digital projects.

Notable Work:

  • Introduced Google Analytics and user-focused website design and planning to agency
  • 2013 AdFed BEST IN SHOW award for GE Energy Climb Time large-scale interactive experience
  • Developed Lennox' first mobile application (iOS and Android) and Energy Savings Calculator (desktop, mobile)

Systems Analyst/Developer, Corvus Digital Solutions » 1999-2003

Aperture Credentialing, Co-op Developer » 1998-1999

Technical Skills + Certifications

My technical skills cross between development and design - and I am passionate about picking up new skills and tools. I have extensive database design + SQL experience. I regularly press Google Sheets to its limits. Tools for visualization like Google Data Studio, Tableau is the nexus for my talents. My early career was as a full-stack developer. While my career has shifted, I keep up-to-date with web stack technologies like PHP, React and HTML. I have built design skills in Adobe Creative Suite (Photoshop, Illustrator, Premier) for personal and professional use. I love editing audio and video. I make good buttermilk biscuits from scratch. I love to keep things documented and organized, whether that's in a data structure, tasks in Basecamp or in an intranet wiki.

I am currently Google Ads, Google Analytics and Facebook Blueprint Certified, having managed hundreds of thousands of dollars in ad spend over the years on these, and other platforms.


University of Louisville » Louisville, Kentucky

Bachelor of Science, Computer Information Systems (CIS)


  • 2016-2022 Head Coach of Lincoln Performing Arts Elementary Cross Country
  • School council parent representative (and frequent volunteer-at-large)
  • Active, competitive(?) runner, cyclocrosser, mountain biker, and road cyclist
  • Achieved Life Rank, Boy Scouts


Louisville, Kentucky, USA