In my 20-plus years of digitally-focused agency experience, I've grown from a full-stack developer to strategist to a dynamic, creative, collaborative brand + marketing agency leader.
My passions lie in digging deep, creating and collaborating.
I’ve put this curious combination of analytical + creative skills to work to build agencies, grow teams, lead super-successful projects and create brands that people believe in.
My core strengths are:
Analyzing + Organizing Complex Systems • Action-Focused Research • Data Analysis • Presentation • Creative Concepting + Collab • Brand + Marketing Strategy • Mentoring and Leadership
Equal parts listening, testing and planning.
Creating and executing strong, true brands
Creating user-focused experiences with creatives of all types.
Helping to build teams that work well together
In 2019, we founded the Strategy department at VIA Studio, and I became Director. In this role, I am responsible for the work and people of our Strategy discipline. My day-to-day work includes assessing prospective client needs, performing qualitative and quantitative research, crafting creative brand strategy, planning and executing data-driven marketing campaigns, plotting short- and long-term strategies for our clients and working to advance my team members in their careers.
Seeking to expand my skill set and explore the emerging world of digital strategy, I joined VIA Studio in 2013.
I joined Power in 2003 as a developer. In that role, I utilized my systems analysis skills to assist project management and new business to specify and create unique digital projects for clients. My ability to listen and communicate made me a critical part of a quickly growing digital team. In 2009 I was promoted to Lead Developer to head the Power team of developers.
Day-to-day, my role included leadership and team management, client interaction, scoping and estimating projects, information design, UX design, strategy and development.
In my leadership rolewith the Power Digital team, I facilitated and managed workflow, designed new processes and developed our in-house talent while developing amazing digital projects.
My technical skills cross between development and design - and I am passionate about picking up new skills and tools. I have extensive database design + SQL experience. I regularly press Google Sheets to its limits. Tools for visualization like Google Data Studio, Tableau is the nexus for my talents. My early career was as a full-stack developer. While my career has shifted, I keep up-to-date with web stack technologies like PHP, React and HTML. I have built design skills in Adobe Creative Suite (Photoshop, Illustrator, Premier) for personal and professional use. I love editing audio and video. I make good buttermilk biscuits from scratch. I love to keep things documented and organized, whether that's in a data structure, tasks in Basecamp or in an intranet wiki.
I am currently Google Ads, Google Analytics and Facebook Blueprint Certified, having managed hundreds of thousands of dollars in ad spend over the years on these, and other platforms.
Louisville, Kentucky, USA
